Barb Groth is founder and executive creative director of the Nomadic School of Wonder, a traveling troupe of “wondermakers” who create “adventures in awe” rooted in nature, art, community and play. The Nomadic School of Wonder aims to expand our limitless imagination, amplify our creative potential and deepen our connection to ourselves, each other and to the natural world.

Barb has led creative teams at the most imaginative and iconic brands on the planet — Walt Disney Imagineering, Google, Alphabet x and Meow Wolf. She is an expert guide in creative invention and transformational experience design. In 2023, XP Land named Barb to their X-List of the “100 Most Creative Visionaries in Experiential.”