The Phygital Frontier: Harnessing Curiosity to Thrive in an AR-Enriched World | Anna Belova
00:00 Anna's Journey in Augmented Reality
05:12 Examples of AR in Marketing and Education
13:33 Phygital’s Emotional Power in Digital Marketing
16:43 AR in Skill Development and Communication
19:17 The Role of Curiosity in AR and the Future
28:57 Envisioning a Future with AR and Imagination
33:33 Challenges and Risks of AR
39:56 Anna's MAGIC
💕 Story Overview
In the #MAGICademy S2E10 story, we are having a conversation with Anna Belova, founder and CEO of DEVAR (Canva for Augmented Reality). Anna explores the concept of "Phygital" (physical + digital) experiences that fuse the tangible and the virtual, creating an immersive 360-degree multi-sensory playground for audiences, customers, and learners alike. As we navigate this new frontier, we're not just entertaining or educating; we're unlocking a deeper understanding of each other, peeling back layers of interaction to build more authentic connections. We also explored the power of curiosity & imagination by asking the question “What If…?” daily to help our brain get comfortable with always expanding its perceptions and open to new possibilities.
Takeaways
“Phygital” experiences blend physical and digital elements to create a whole new level of multi-sensory engagement between audiences/learners and digital content, enhancing accessibility and fostering active collaboration. It also creates an abundance of intimate interaction data to power design and decision-making.
Ask "What if" questions daily, we can condition our minds to constantly explore possibilities and accelerate learning by stimulating creativity, critical thinking, and cognitive flexibility. This approach challenges assumptions, fosters curiosity, and promotes innovation, enabling individuals to expand their perceptions and adapt quickly to new ideas and situations.
In the age of AI, the ability to “imagine” and articulate ideas has become more crucial than technical skills. Understanding AI's capabilities, iteratively refining descriptions, and creatively problem-solving with AI-generated outputs are key to bring human creativity into reality and democratize the creative process.
Anna’s MAGIC? Falling in love with what we do every day.
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Look dinosaur! The magical moment of AR: https://youtu.be/k8h9Ldpxs3Q
It's the wrong book: how kids take AR experience into reading: https://youtu.be/wQV_8ldFEL0
The potential of AR delivering high value for business: https://youtu.be/AHqJLwcYVOA
What is a phygital experience in future with AR?: https://youtu.be/VZGwvcofZ9w
Think AR like we thought about internet when it comes to the future: https://youtu.be/uej9Q2KGgSo
We don't buy because of the brand, we buy because of the emotions we receive: https://youtu.be/zdyba7J1Ajc
How phygital marketing can close the gap between digital and physical: https://youtu.be/q1B5SErWZGs
The power of Phygital experience to create simple daily joys: https://youtu.be/VtvQp9epOs4
The power & necessity of Curiosity: https://youtu.be/kPBIzWTwWKk
Falling in love with what I do every day: https://youtu.be/9_wATLW9Ags
Ask "What if" daily to open up new possibilities: https://youtu.be/-IL4Z-wonus
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Prajapati, S.P. (2023). Designing an immersive collaborative active learning experience through Phygital textbooks: Envisioning the artefact and its impact in the classrooms. Companion Proceedings of the 28th International Conference on Intelligent User Interfaces.
Prajapati, S.P., & Das, S. (2023). Designing a Phygital Interface for Textbooks to Support Active Collaborative Learning. Companion Proceedings of the 28th International Conference on Intelligent User Interfaces.
Bevolo, M., & Amati, F. (2023). The future of business events in the “phygital” age: development of a generative tool. World Leisure Journal, 66, 92 - 115.
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Anna Belova, the CEO of DEVAR, a pioneering augmented reality (AR) company. Recognized as a Forbes U30 entrepreneur, Anna leads a team creating immersive experiences for businesses and brands. Her journey began with AR children's books, selling over 15 million copies across 75 countries. She later launched a no-code XR platform, attracting major clients like Google and McDonald's. DEVAR is one of only five companies with a full in-house computer vision technology stack for AR. Anna's mission is to democratize AR, making it accessible and exploring its potential in various fields. Her work fuses art and technology, aiming to inspire creativity and transform spaces, people, and companies through immersive technologies.
https://www.linkedin.com/in/aibelova
DEVAR: https://mywebar.com/ref/17
Anna on Forbes: https://councils.forbes.com/profile/Anna-Belova-CEO-Founder-DEVAR/22433cd3-103b-4af1-b8d8-3e0a2be3972c
Disclaimer
The content shared is to highlight the passion and wonder of our guests. It is not professional advice. Please read our evidence-based research to help you develop your unique understanding.
AI technologies have been utilized to assist in creating content derived from genuine conversations. All generated material undergoes thorough human review to ensure accuracy, relevance, and quality.